Items where Author is "Robert C. Blattberg, Robert C. Blattberg"

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Book

Robert C. Blattberg, Robert C. Blattberg and Byung-Do Kim, Byung-Do Kim and Scott A. Neslin, Scott A. Neslin (2008) Database Marketing : Analyzing and Managing Customers. Springer. ISBN 978–0–387–72579–6

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